NARPRO

NARPRO is a Cooperative Marketing Association for Independent Auto Repair and Body Shops. We started NARPRO because family-owned shops need their own marketing group to help them compete effectively with the large national auto repair chains. Prospective member shops are rigorously vetted to make certain they pass our 26 Tests of Quality, Integrity and Customer Satisfaction. A NARPRO franchisee's main job is building the membership in his or her area.

NARPRO.com lists top-rated shops that have passed our 26 Tests of Quality, Integrity & Customer Satisfaction.

NARPRO helps Local Repair Shops attract new clients

In each metropolitan area NARPRO forms a group of top Independent, Neighborhood Auto Repair shops and promotes them to the public via a mix of broadcast advertising, internet resources, public relations, and social media marketing.

NARPRO helps the Community

NARPRO shops are local, family-owned small businesses. By helping them to compete effectively with large national chains, we ensure that more of the money spent in our community, stays in our community creating jobs.

NARPRO helps our Affiliates achieve the American Dream

NARPRO provides an opportunity for 75 Affiliates nationwide to build a Recurring Revenue business they can be proud of while providing for their families and their futures.

Minimal Equipment Required

• Cell Phone


• Laptop Computer w/ Web Access


• Digital Camcorder


• Car

QUICK HISTORY

• NARPRO started in October, 2004 in the Phoenix, AZ market.


• It was started by Alan Tarr and Jay Jennings, owners of Marketing Associates AZ. Our mission was to help top, independent, neighborhood auto repair shops bring in new customers in a cost-effective way.


• NARPRO's message was simple-and remains so today. "The Easiest Way to Find an Honest Mechanic". We evaluate all shops to make sure they meet or exceed our 26 tough standards before they earn a NARPRO recommendation.


• We understood, and are very proud that most shops cannot meet these standards-so our membership boasts the best (though often not the fanciest) repair facilities in the area.


• Over the ensuing five years, NARPRO built a strong marketing program tailored specifically to the independent repair shop. The program used Radio spots, Internet and Pay-Per-Click campaigns, Public Relations, Event Sponsorship, and On-site signage, and an effective website.


• The member shops pay dues which goes-primarily-to support the advertising and PR efforts and maintain the website and other infrastructure. Between 30% and 39% goes to the franchisee.


• From 2005 – 2009, NARPRO generated over 20,000 referrals to our member shops in Phoenix.


• Renewal rate is over 90%.

AWARDS & ACCOLADES

• Named an "Accredited Business" by the BBB (2007) with an A Rating


• NARPRO first named "Best of the Valley" by Phoenix Magazine (2008)


• Partnered with Arizona Cardinals Charities to donate auto repair services to "Helping Hands For Single Moms"- recipient of their 1st Annual "Extra Mile Award" (2008)