KIDS FIRST Franchise Company

Our Ideal KIDS FIRST Swim School® Franchisee Is Someone Who:

• Has unconditional love and respect for children
• Is trustworthy
• Recognizes the concept of teamwork
• Is interested in personal growth
• Embraces life with a sense of humor and goodwill
• Intends to be actively involved in operating the business
• Has strong business skills (i.e. leadership, organizational, personal)
• Ideally has a background in aquatics
• Is active in the community
• Is prepared to make an initial investment of $400,000-$500,000

Why Should I Buy A Franchise?

The advantage to franchising is that, with the right opportunity, it provides you with a series of benefits that it might take years to develop on your own – if you develop them at all. The KIDS FIRST® Swim Schools opportunity gives you the ready-made framework within which to build a successful business.

As a KIDS FIRST® Swim Schools franchisee you will enjoy job security as your own boss, working with a business model that has a proven success formula. The KIDS FIRST® Swim Schools opportunity provides you with ownership of a unique business with limited competition – a business that won't go out of vogue and that does well in any economy.

You (the Franchisee) Agree To Provide:

• An initial franchise fee of $35,000 to defer our costs for helping to get your business up and running.
• Royalties equal to 6% of your weekly gross revenues.
• A commitment to be actively involved in the business. We are looking for partners, not simply investors.

Join Our Team!

Owning and operating a KIDS FIRST® Swim School will change your life in several very unique ways. Whether your dreams are to simply own and operate your own successful single location business or to build a multi-location organization (that can make your wildest dreams come true…….ours did), we can show you how!

KIDS FIRST® Franchise Company is part of KIDS FIRST® Swim Schools which owns and operates 8 (soon to be 9) schools in Maryland. Our corporate and franchise swim schools are built by KIDS FIRST® Construction Company. The total capital investment includes the cost to build the school by KIDS FIRST® Construction Company.

KIDS FIRST® (the Franchisor) Agrees To Provide:

• Rights to the use of the trademarked name KIDS FIRST® Swim Schools and the copyrighted KIDS FIRST®/Kick First Learn to Swim System®.
• You will be granted a specific, exclusive territory defined as a circle formed at a 5 mile radius from the center of your franchise location.
• In addition, you will be given the first right of refusal option for any proposed school within a ten mile radius from the center of your franchise location.

• Assistance in locating a desirable site for your business and in negotiating a favorable long term lease.
• Help in securing financial assistance to start your company from your landlord and our bank, if qualified.
• Help in designing and building your very own specialty pool through the KIDS FIRST® Construction Company.
• Direction in how to market your new business and forge strategic relationships that will help your business grow.
• A prominent position on our corporate website.
• Training for you and your staff so that you can
  effectively deliver the copyrighted KIDS FIRST®/Kick First Learn to Swim System®.
• Copies of our Startup Guide, Operations Manual, Training Manual and Financial Planning Guide.
• Access to all our KIDS FIRST® forms and documents through our web based "Forms Library".
• Direct access to our suppliers where you will receive the same purchasing power that KIDS FIRST® enjoys by buying in quantity.
• Access to our insurance carriers where you will enjoy the same broad coverage and low premiums that we have earned over time.
• Two weeks of basic training; regular visits from our Franchise Team and continued access to our Senior Management Team as your company changes and grows.
• Finally, you will enjoy membership in our Franchisee Association, where the development of relationships and sharing of ideas will make all of us stronger.