The Big Boy brand is both unique and powerful with worldwide recognition and positive acceptance. The Big Boy brand offers:
- The iconic Big Boy loved by generations of customers!
- 98% brand recognition
- Signature food items like the original double-decker Big Boy hamburger, hand breaded onion rings, hand dipped shakes and malts, fresh strawberry pie and more.
- Clean, comfortable surrounding
- Our commitment to great service for our customers and franchisees.
All these characteristics and elements embody the Big Boy brand identity and place it in a strong, competitive position in the marketplace. Good food, good service and great value have generations of customers saying "Ohhh Boy!"
The Legend Of Big Boy
It all began in 1936 when Bob Wian, the owner of a 10-seat diner in Glendale, California, invented an extraordinary double-decker hamburger and the "Big Boy" was born. The sandwich's success inspired Bob to name his family diner Bob's Big Boy. When a customer sketched on a napkin a boy in overalls with a curl in his hair, the likeness became the diner's logo and is now one of the world's most recognized and beloved corporate icons.
Franchise Support
We provide to our franchisees:
- Development Support - New award winning building design, site selection assistance, construction support and ongoing assistance throughout the development process.
- Marketing And Advertising Support - Building strong brand equity with great promotional programs, multimedia advertising, eye-catching point-of-sale materials, award-winning menu designs and local marketing.
- Operational Support - Initial training through store opening, ongoing training and support, putting franchisees on the right track from the beginning!
- Our Commissary - Supplying our restaurants with the highest quality food and ingredients available including our famous made-from-scratch soups, chili, salad dressings, our own premium ice cream, on-site processed 100% pure ground beef and more!
A Great Opportunity
What makes owning a big boy restaurant a great business opportunity?
The Big Boy brand, 70 years of operating history, professional corporate support dedicated to providing operational and developmental support, signature food products, national purchasing and distribution, financing referrals, regional and local marketing, and offering single and multi unit development opportunities.