Welcome to BurritoVille
BurritoVille is a "Fresh-Mex", fast-casual, quick serve restaurant concept with the core menu items consisting of oversized burritos, quesadillas, tacos, and a complete Mexican menu. The concept of BurritoVille was developed from the northern California cuisine known as "Mission Style Mexican," and uses no pork, lard or frozen products. All items are made fresh from scratch, including chicken, beef, grilled vegetables, and all salsas, as well as 7 varieties of tortilla, which is unique in the QSR Mexican marketplace. The BurritoVille menu is all made to order and is high quality, fresh and affordable with an emphasis on healthier better-for-you menu items. In addition, BurritoVille has a large variety of vegetarian offerings and most items can be made dairy-free.
History
BurritoVille first opened its doors in New York City in 1992, and positioned itself as the premier quick-casual Mexican concept in the Northeast. Today BurrittoVille has several units in New York City, and has been rated by Zagat's Restaurant Survey as the "best buy" in its category for seven consecutive years.
Strategy
At Burritoville, we believe that successful franchising is a partnership between headquarters and owner/operators. We're here to offer our years of experience and know-how in the food service and restaurant industry to our franchisee partners. Together we ensure the finest retail dining experience possible for customers across the country.
Our goal is to achieve high average unit volume in densely populated areas. This goal can be achieved with BurritoVille's fast-casual approach within an exciting quick-casual atmosphere. With a commitment to excellent customer service, high quality and fresh ingredients, BurrittoVille garners between a $7.25 and $8.50 customer check average. In addition, BurritoVille has retained a renowned restaurant designer who has created some of the nation's hottest restaurant concepts.
BurritoVille will continue to maximize bottom-line profits and cash flow growth by incorporating excellent cost controls through the systems developed and managed by the TruFoods Corporation. The cash flow generated will aid in the development of a strong national network of BurritoVille franchised locations.
In addition to our outstanding concept & years of experience, we offer the following support to all our franchisees:
Real Estate, Site Selection and Approval
- We will work with you to find a suitable location for your restaurant.
- We will assist you in lease negotiations.
- We'll provide you with design and construction, as well as guide you to the right equipment suppliers.
Training
- Our proven training program will teach you everything you need to know in order to operate your new restaurant.
- You'll receive in-depth training that will consist of classroom, practical, and on-site training. This training covers a full range of pertinent topics on the BurritoVille concept.
Operational Support
- The minute you become part of our family, you'll receive full support from our field consultants.
- As a franchisee, you will have support before, during, and after you open your restaurant. Regularly scheduled meetings, product tasting and updated methods of operating are an integral part of your franchise.
- Continuing research and menu development.
- On-going product sourcing and national pricing.
Marketing and Advertising
- Your restaurant will enjoy comprehensive marketing programs including advertising and media, promotions, and point-of-sale materials.
- Our marketing manual will guide you through all marketing activities.
- Your restaurant will benefit from our many levels of national, regional, and local advertising.