NICHE MANUFACTURER OF CONSUMER PRODUCTS
Seller:
Attn:
Rick Elliot
Location:
Twin Cities/Minneapolis/St Paul, MN, USA
Listing Number:
"3-854"
Overview of the Business:
Well established and highly profitable manufacturer and supplier of accessories for sport-utility & recreational vehicles that is the dominant player within a broad array of product categories. This corporation offers a diverse range of products marketed under multiple brand names. The company enjoys a reputation for offering OEM’s, distributors, dealers & consumers value priced products made from durable materials that remain reliable in all conditions. The large diverse customer base includes OEM sport-utility & recreational vehicle manufacturers, distributors, retailers, resellers and direct to consumer sales. The concentration of sales to the customers is balanced with the largest customer representing less than 19% of the overall sales. Revenue for Fiscal Year End September 2009 was $2,824,562 with Seller’s Discretionary Earnings of $763,030. The company has not employed proactive sales and marketing tactics to cultivate sales growth and has primarily relied on industry enthusiasts and the product’s reputation to drive sales. A buyer that Institutes a sophisticated approach to sales & marketing should substantially increase both sales and profitability. The owner of the company has invented and developed a number of new products for non-related markets and is divesting himself of this company in order to pursue his new product opportunities through a separate corporation. The ideal buyer is: 1) Strategic buyer with an existing accessory manufacturing capabilities seeking to expand brand portfolio and diversify revenue and/or seeking entry to top distributor & retailer accounts and or their existing products via the acquired company’s relationships with OEM’s. 2) Private Equity Groups looking for a bolt-on acquisition to leverage their brand in big box retail accounts, premier sport vehicle dealers or highly successful accessory distributors for increased market presence, shelf space and broader product offering, 3) An international company looking to gain market traction through acquiring a top notch brand with proven sales history in the U.S. market. Contact Rick Elliott (612)-238-1282
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