Reason for Selling:

other interests

Overview of the Business:

With a focus on marketing and web improvements this business continues to grow rapidly and currently this business is growing nearly 30% annually. Despite the economic climate there continues to be an increase in sales. Currently 74% of traffic is driven to the site through sponsored search (PPC) ads on both Yahoo and Google. Daily PPC spend across both platforms is $500. This business maintains an excellent quality score allowing ads to rank higher and at lower cost than competitors. The majority of ads have a 7/10 with several reaching 9/10 score. This opportunity is made up the flagship site launched in late 2007 with PPC beginning in 2008. In 2008 an additional site was created to offer products for sale during the slow season. In 2009 two more sites were added one built for contractors and the other built in order to provide a broader range of product selection. 3 additional URLs are in various early stages of development. Products, URLs, and business summary to be provided with completion of Buyer Packet.

Property Features and Assets:

yahoo e-commerce platform. magento e-commerce platform

Market Competition and Expansion:

This opportunity will continue to grow and SEO efforts will begin to reduce the amount of PPCad spend necessary to drive sales.

Additional Details: