Reason for Selling:
pursue other business interests
Overview of the Business:
This business was set up by the current owner back in 2002 and in that time has established itself as an innovative and truly independent provider of mobile business communications to business customers, not to mention individual consumers within the Stoke On Trent area. The company prides itself on being able to provide the right plan, the right device and the right network, whether it be a contract, pay as you go, upgrade or repair.
Approximately 60% of sales revenues comes from B2B activities. The company has a diverse client base including large limited companies as well as sole traders. The remaining 40% of sales are generated via consumer/retail sales. The business’s aim is to reduce clients costs and improve efficiency of their communications. This is done by providing a complete one stop solution from expert advice, personal levels of customer service and ongoing support services.
Property Features and Assets:
The business is run from leasehold premises .Current rent is £7,500 per annum. Rates are £850 per annum. Current lease is for 5 years. The premises features a large retail area, with PVC double glazed door and double fronted windows, a large counter area for retail phone and accessories sales, plus a seated desk area for contract and business customers.There are a further 2 offices, plus kitchen and wc area. The rent on the premises also includes 2 private car park spaces next to the building(complete with swipe card access, private barrier car park).
The premises have recently undergone a complete shop fit including flooring, large modern counter, slat walling, display units, lighting, electric security shutters and monitored alarm system. The premises are situated town center, opposite Sainsburys and next door to a large electronics retailer making the business extremely visible, as all traffic into the town, heads directly towards the shop frontage.
Market Competition and Expansion:
The business has never felt the need to advertise in the past tending to rely on word of mouth recommendation. There are excellent opportunities to develop this and market the business more aggressively. A large percentage of clients derive from recommendations and the business has surpassed growth expectations bearing testimony to the excellent reputation the business has earned since inception. The business has recently invested in a basic web site which needs more development, the web package can be updated, products uploaded etc and would benefit from some additional work. These represent significant future opportunities to a new owner and there is no doubt that turnover and profits could increase in line with a more active marketing strategy, both to existing clients and target potentials.
Additional Details: