Serving the Dallas and North Texas area, this rapidly growing and profitable family entertainment center has two locations which provide private arenas full of custom bounce houses, slides, obstacle courses and more. Unmatched for their combination of safety features, cleanliness, and hospitality, this company has quickly developed a reputation for providing unique family fun and superior customer service at an affordable price. This fun-dealer offers various pre-selected and customized party packages for individuals, small groups, schools, camps, and other non-profit and children’s organizations. These packages can be as basic as a 2-hour session in which children are allowed full access to the inflatable play facility or to an entire day full of pizza, cake, balloons, and goodie bags. The company opened its first location in late 2004 and was immediately profitable. A second location was opened in 2007 and focuses on younger children’s activities and parties. The typical customer for this business is primarily middle class families who are looking to provide a fun, clean and safe environment for their children and their friends. The average family income is normally above the U.S. average with a greater percentage of disposable income available. Growth potential for this company is tremendous given the fact that in many families both parents work. This time constraint, space and safety concerns as well as cost make it difficult for parents to plan a similar event at their home. This business capitalizes on those concerns by providing quality family time and entertainment that requires minimal effort on the time of parents.

Centrally located, the company currently has 2 locations that serve the North Dallas area. The primary location is a 12,500 square feet facility which houses two 4,000 square feet play areas and two private party rooms plus office and storage space along with the facility control room. The second location is a 5,000 square feet facility that has one 2,300 square feet play area and one large private party room. This location also had office and storage space along with a roomy vending area.

The company’s target market is the Dallas and North Dallas area. Its current marketing strategy includes a well designed and maintained corporate website in conjunction with print and television advertising. While effective, the majority of the company’s revenue is generated by referrals and word of mouth advertising both of which have allowed the company to build a solid customer base producing a strong flow of new and repeat business. The typical customer for this business is primarily middle class families who are looking to provide a fun, healthy, clean and safe environment for their children and friends. The average family income is normally above the U.S. average with a greater percentage of disposable income available. Growth potential for this company is tremendous given the fact that in many families both parents work. This time constraint, space and safety concerns as well as cost make it difficult for parents to plan a similar event at their home. This business capitalizes on those concerns by providing quality family time and entertainment that requires minimal effort on the time of parents. In addition to the individual family market segment, other growth opportunities exist through the creation of new programs and alliances with various corporations, schools, local community outreach programs, municipalities, churches and children’s groups. Health, liability and safety are typically the primary concern for these groups. The health and activity aspect of the center combined with the company’s emphasis on privacy, safety and superior customer service – all of which far exceed that of its local competitors – makes them the ideal choice for many of these organizations.

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