This is a strategically located, award winning, premiere branded Ice-cream franchise operation. It is ranked 3rd in the Southeast and 10th in the nation. Unlike most Branded Ice Cream franchises this operation serves three distinct day and night markets; Residential, Business and Tourist. Sales and margin growth is achievable in all three market sectors. Current sales can be grown by 50% in existing space without capital expansion. Significant barriers exist to competitive entry. This premiere urban location is favored with a rapidly growing upscale urban clientele. Re-urbanization drives higher density high rise residential living in every direction from its doors. The Thriving health care industry also fuels growth.

The business is located in a modern, attractive urban shopping plaza which also includes two high traffic restaurants, and two other high volume, non competing franchises. The business is an anchor tenant. The current lease expires in 2013 with a 5 year renewal option. The 1,695 square feet facility is superbly equipped.

This is a rare simultaneous sales and profit margin growth opportunity in an already highly successful base business. In existing space, with existing equipment, sales can be grown by 50%. The current owners well conceived marketing plan is to expand sales in three distinct markets. Within each of these three markets, opportunity exists to build sales in a specific market niche with higher profit margins. These margins reflect unique competitive advantage available to the business by virtue of its premiere location. Few, if any, qualified competitors exist in the target market geography and demographics of the business. The current owner has already made a commitment in employee recruitment and training to insure the business will evolve with the upwardly growing disposable income of the immediate residential, business and tourist markets. Expansion into this geography by a competitor would be difficult. The business is located in the heart of one of the most affluent neighborhoods in Tennessee. Available retail space in this geography is difficult to obtain. As an anchor tenant at its location the business holds a" non competition" lease throughout the modern urban shopping plaza in which it is located. It also has a protected geography with its premiere national franchiser.

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