Garden Grove, CA and Mountain View, CA – Money Mailer, a veteran leader in the $62 billion direct marketing industry, and Coupons, Inc., the world’s leading provider of printable coupon marketing and technology solutions, announced today the formation of a strategic partnership to significantly increase the amount of savings opportunities available online to consumers in communities across the United States. The combination of Coupons, Inc.’s distribution network, powering more than 5,000 websites and an expanding mobile platform, and Money Mailer’s reach, which includes 22 million households through shared mail alone, makes this a welcome strategic partnership for consumers and businesses alike. Money Mailer will be able to increase its circulation by an average 20% using the Coupons, Inc. DigitalFSI™ network.
“This is a true win-win for all parties,” said Steven Gray, chief operating officer of Money Mailer. “Money Mailer’s business clients nationwide are now able to share their savings opportunities with many more local consumers via Coupons, Inc’s DigitalFSI™ network while Coupons.com’s content just got a whole lot more local.”
According to a recent Simmons/Experian study, the number of people turning to the web for coupons soared to 38.6 million in 2008, an increase of 13 million people (52 percent) since 2005. Through the strategic partnership, Money Mailer’s business clients can tap into this rapidly expanding portion of the online community searching for savings on the web, while Coupons, Inc. is able to populate the sites it serves and its Brandcaster™ promotions network with one of the largest offerings of local coupons available anywhere online or on mobile devices.
“Money Mailer is a perfect partner for us as demand grows for local coupons across our network and as mobile couponing becomes a reality,” said Steven Boal, chief executive officer of Coupons, Inc. “By expanding the Money Mailer reach and our online offering, this strategic partnership will generate more revenue for our publishers and greater savings for consumers at a time when they need it most.”
Advertisers on Coupons, Inc.’s sites currently include national consumer package goods powerhouses such as Johnson & Johnson, Kraft, General Mills and Kimberly-Clark. This new relationship with Money Mailer now expands Coupons, Inc.’s offerings to include more service-oriented coupons from local business such as restaurants, automotive shops, retailers, and home and professional service providers.
Money Mailer and its network of about 275 franchises across the United States will be actively selling distribution on the Coupons, Inc. network as part of its integrated package of direct marketing solutions available to businesses locally, regionally and nationally.
“With a new online component as part of my business’ marketing plan, I am thrilled to have the opportunity to share savings with a greater amount of local consumers,” said Brett Jandula, owner of the Rosati’s Pizza location in Las Vegas. “There is strong potential for increased awareness about the value and quality of my business’ products because of the new online coupons.”