BOSTON - Fantastic Sams Hair Salons, the largest full service hair care franchise, engaged Buxton to provide the information it needs to make strategic expansion decisions. Buxton is the industry leader in customer analytics and retail site selection technology, providing strategic target marketing research services to major retailers, cities and economic development groups throughout the United States. Using its proprietary Buxton Real Estate Solutions product, a predictive model was built for Fantastic Sams to score potential sites throughout the country.
Currently, Fantastic Sams has nearly 1,400 salons operating in the United States and is targeting growing metropolitan areas where Fantastic Sams has already built a significant brand presence. Buxton has been gathering Fantastic Sams customer data over the past year to help accurately define the store's performance. Buxton then uses their Real Estate Solutions product and services to actively identify which markets are best for expansion, marketing and merchandising.
"Buxton's proven Real Estate Solutions will allow Fantastic Sams to accurately assess the potential of future locations," says Charles Wetzel, president and COO, Buxton. "A quality forecast makes the difference between selecting an exceptional site, an average site or a poor performing site."
"By partnering with Buxton we are able to target the ideal locations for our franchisees expansion efforts that will ultimately aide them in reaching their highest possible sales potential," added Jeff Sturgis vice president of franchise sales and development for Fantastic Sams. "They have supplied us with tools that will allow us to make informed, accurate site decisions and focus on often overlooked, but equally important, pieces of the retail site selection process."