Doylestown, PA - April 1, 2008 - Paul Eckert, CEO and Founder of Philly's Own Soft Pretzel Bakery, announces the role out of an enhanced menu. Paul Eckert commented that "this new menu will provide more choices for our customers". He went on to explain that "the enhanced menu will differentiate us from other bakeries in this segment, leading to greater customer satisfaction for our franchisees".