Doylestown, PA - Paul Eckert, CEO and Founder of Philly's Own Soft Pretzel Bakery, announced the 2008 expansion plans for Philly's Own Soft Pretzel Bakery. "Philly's Own Soft Pretzel Bakery has positioned itself for rapid growth throughout the United States and Canada" stated Paul Eckert. Our Franchise model is very unique and, unlike other competitors in this space, our menu is innovative, which will resonate with customers all over the country, not just in specific regions.