Doylestown, PA (Business Wire) - March 1, 2008 - Paul Eckert, CEO and Founder of Philly's Own Soft Pretzel Bakery, announces the appointment of Frank DiMarco as its VP of Operations. Mr. DiMarco comes to Philly's Own with 18 years of restaurant experience. He is also a graduate of the Culinary Institute of American and is a professionally trained chef. Paul Eckert commented that "We are pleased to have Frank join our Philly's Own Soft Pretzel Bakery team".