Ryan Russo and Logan Chierotti, founders of Rylo Products, LLC and Revive Energy Mints enroll to become Certified Franchise Executives. The Certified Franchise Executive (CFE) program was designed by the International Franchise Association for executives who are looking to expand their knowledge about franchising and take their business of franchising to the next level. Chierotti and Russo are both active in franchising and marketing. In 2008 Chierotti and Russo announced they had completed development of Revive Energy Mints, a healthy energy candy that would take the market by storm. Each Revive Energy Mint contains the boost of the nation's leading energy drink and the healthy benefits of superfoods Acai, Mangosteen, and Goji Berry.
Taking a different approach than many consumer product companies, Revive started looking for qualified distributors in different areas to represent their company and their product. Each distributor would be provided with Custom Revive vending machines, retail displays, marketing materials, training and much more. With the overwhelming success of their distributor program, Revive started to offer franchises as a way to offer more support and customer service. In March of 2010, Revive commenced Revive Franchising, LLC to begin selling franchises to people interested in the Revive Energy Mint opportunity. In April of 2010, Chierotti and Russo enrolled in the CFE program to expand their overall knowledge of franchising. "We enrolled to become CFEs because of our deep passion of the franchising industry and to increase our knowledge, professional standing, industry recognition, and peer-level networking. By becoming Certified Franchise Executives, it will also help us grow and build our franchising system and brand," says Ryan Russo, Founder and Chief Creative Officer at Revive Franchising, LLC.