Reason for Selling:

Owner moving out of state

Overview of the Business:

The franchise produces and distributes fresh specialty food products. The business sells products through a network of independent distributors, which it has the right to appoint anywhere in the state of Michigan. The product is unique, in high demand and generates a very high percentage of repeat business. The franchisor handles all the details such that a buyer with no previous experience in food production can make it successful.

Property Features and Assets:

Building and equipment all new in late 2005. Leased space is 12,300 sq. ft. and rent is $5087 per month.

Market Competition and Expansion:

Despite the soft economy in Michigan, the potential for growth in the state is still huge. The Detroit market could potentially grow 50-100%. The addition of one or more sub-markets in the state (e.g. Lansing, Grand Rapids, Saginaw/Bay City/Midland, Kalamazoo, etc.) could increase sales by 25-40% per year. Expanding the geographic range for home shipping within the territory could increase sales by 10% annually. The product this business sells is far superior to all other competitors. The product is prepared fresh and delivered to the customer fresh, whereas competitors resort to frozen, dried or canned product. The product has a broad consumer appeal and a very high percentage of repeat business.

Additional Details: