This business was founded in 2003 by the Vendors with a generous combination of innovative insight and entrepreneurial spirit and has since grown to become an enterprise with a reputation for the quality of its products, flexibility of service and reliability. The business operates from a prime location in East London and has established itself as one of the region’s leading independent window blinds and soft furnishings suppliers. Many current customers have been loyal to the business since the very beginning and this has been due in part to the business’s competitive prices, quality products, first class service and attention to detail. The business has always believed in the pursuit of excellence, constantly reviewing and updating its service commitment and its methods of business, for example its efficient order service enabling quicker response times than competitors, ensuring that valued customers receive the very best service timeously and efficiently. The business has shown itself to be resilient in the face of competitive and economic forces and has maintained strong growth over its 4 years of trading. The business is further supported by exemplary relations with suppliers who have helped to ensure that whatever the product, service and availability is never compromised and that customers are as a result never let down. This commitment to supply chain relationships has underpinned this business’s abilities in product quality and sustained business growth.

The business has used limited advertising in the past, including local publications and direct mail campaigns, and there are excellent opportunities to increase this and market the business more aggressively to significantly increase turnover. A high proportion of the business's revenue has been due to its excellent reputation for quality and service and strong word of mouth recommendation.